A bus seems to be a fitting vehicle for the size of an annual donation to the local food bank.
2011 marked the sixth year of the Iron Ore Company of Canada’s “Stuff the Bus” fundraiser.
Management at IOC and the United Steel Workers executive, to meet a growing need at the local food bank, developed the initiative in 2005.
Heather Bruce-Veitch, director of external relations with IOC, says the bus was chosen for a specific reason.
“We decided that the bus is very symbolic as it travels around town picking up and dropping off employees,” she said. “So we use a bus, which is donated by J&S Bussing, and it travels around various locations on site and picks up the employee food donations.”
Ms. Bruce-Veitch says IOC also has a friendly competition within the company where the department which collects the most food receives a $500 cheque, which it can donate to the charity of choice.
Ms. Bruce-Veitch says the holiday season is always an opportunity to show generosity and companionship to the community.
“Each community initiative is important and the main thing is that those who are fortunate enough to be able to give share with those who need a little help now and then,” she said.